Diedush Oleksiy – a third-year postgraduate specializing in Ethnology at the NASU M. Rylskyi IASFE
National Identity in the Light of Imagology
An impact of imagology methods on the investigation of national identity in ethnology is considered in the article. The categories image and stereotype, that form the basis of the research subject of imagology and structurally integrated national identity as a process of human consciousness are examined separately.
Images, and especially stereotypes, are an integral part of human mentality. But the impression on sooner a negative nature of stereotypes and images they generate is common for science. Although such researchers as for example Walter Lippmann pointed out to the positive role of stereotypes as the mechanisms for generalization and systematization of large amount of specific information for a separate individual and a group of people. Experience and the level of intelligence are the means of the reliability of stereotypes checking, although not always protect from their negative influence in the case of their deliberate and constant supply, for example through media. Thus stereotype is widely used by means of propaganda and information war.
In the area of national relations and national identity the image and stereotype play the role of the communicational architect. Each person creates expectations to the representatives of other ethnic groups due to stereotypical images received from various sources. Also the research of mentality is possible through the images. In Ukrainian science it was done by M. Kostomarov and V. Antonovych, who actively used imagologian approaches in the study of Russian, Polish and Ukrainian mentalities.
Descriptive or uncritical approach in imagology can be used to collect data on the number of abstract phenomena, in particular, national identity, for further critical processing by specialists.
imagology, national identity, stereotypes, images, theory of nation.
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